# Glossary

**Branded UGC**\
User-generated content that is specifically created around a brand’s products, services, or messaging. BlockBook helps organizations turn branded UGC into advertising assets by offering users incentives to create and share content.

**Content Moderation**\
The process of reviewing and ensuring that user-generated content meets the standards and guidelines set by an organization. BlockBook uses AI-powered moderation tools to ensure that UGC aligns with brand values and legal requirements.

**Creative Contributors**\
Everyday users who participate in UGC campaigns by creating derivative or original content related to a brand or creator’s work. BlockBook empowers these individuals to contribute creatively and be rewarded for their efforts.

**Creator Credits**\
A reward system within BlockBook that incentivizes users to create high-quality content. Creator Credits can be earned through engagement in Sparks and exchanged for platform rewards or used to unlock premium features.

**Derivative Content**\
A creative work based on or derived from an existing piece of intellectual property, such as a remix of a song, a fan-made video, a modified image, mashups, covers, fan edits, parodies, or elaborations. BlockBook focuses on derivative UGC, empowering creators to legally and transparently remix and transform original IP into new, engaging content.

**Distribution Channels**\
Platforms or mediums through which UGC is shared with a wider audience. These include social media platforms like TikTok, YouTube, and Instagram, where BlockBook facilitates the legal distribution and monetization of derivative works.

**Experiential Rewards**\
Non-monetary incentives offered on BlockBook, such as VIP experiences, backstage passes, or exclusive merchandise. These rewards motivate users to create UGC and engage more deeply with brands and creators.

**The External Engagement Score (EES)**\
A unified metric on the BlockBook platform that quantifies interactions with content across external platforms. It consolidates various forms of engagement, such as likes, shares, views, impressions, and comments, into a single score. It serves as a key factor in distributing Creator Credits, incentivizing content creators based on their reach and influence across multiple platforms.

**Formalized UGC**\
User-generated content that has been transformed into legal, monetizable assets through BlockBook’s platform. This includes registering derivative works as IP, ensuring proper licensing, and tracking ownership via Story Protocol.

**Influential Creators**\
Individuals with large followings or significant influence over their audiences, such as social media influencers, artists, musicians, and writers. These creators often collaborate with brands and play a central role in driving UGC campaigns.

**Intellectual Property (IP)**\
Creations of the mind, such as music, art, designs, inventions, and brands, that can be legally owned and protected. On BlockBook, both original IP and derivative IP are registered on Story Protocol, ensuring transparent ownership and licensing.

**Licensing**\
The process of granting legal permission to use someone’s IP under specific terms. On BlockBook, derivative content is licensed through detailed T\&C conditions, ensuring that creators are compensated when their content is used by organizations.

**Monetization**\
The process of generating revenue from UGC. In the BlockBook ecosystem, UGC and derivative content are transformed into advertising.

**Organizations**\
A broad term used to refer to entities that hold intellectual property rights, such as brands, artists, influencers, and influential creators. These stakeholders engage with BlockBook to incentivize the creation of UGC and derivative works around their assets.

**Sparks**\
Interactive content campaigns or contests initiated by organizations on BlockBook. Sparks provide specific objectives and incentives for users to create UGC around a brand’s or creator’s IP, offering rewards such as money, experiences, or recognition.

**User-Generated Content (UGC)**\
Content created by everyday users (as opposed to professional marketers) that is publicly shared and often related to organizations. UGC includes anything from social media posts, videos, and images to written content and remixes.
