🕵️Glossary

Let's lay down some definitions

Blockchain A decentralized and immutable ledger technology that BlockBook uses to secure IP rights, manage royalties, and track ownership of UGC. Blockchain ensures that creators’ work is properly attributed and compensated through transparent smart contracts.

Branded UGC User-generated content that is specifically created around a brand’s products, services, or messaging. BlockBook helps organizations turn branded UGC into advertising assets by offering users incentives to create and share content.

Content Moderation The process of reviewing and ensuring that user-generated content meets the standards and guidelines set by an organization. BlockBook uses AI-powered moderation tools to ensure that UGC aligns with brand values and legal requirements.

Creative Contributors Everyday users who participate in UGC campaigns by creating derivative or original content related to a brand or creator’s work. BlockBook empowers these individuals to contribute creatively and be rewarded for their efforts.

Creator Credits A reward system within BlockBook that incentivizes users to create high-quality content. Creator Credits can be earned through engagement in Sparks and exchanged for platform rewards or used to unlock premium features.

Derivative Content A creative work based on or derived from an existing piece of intellectual property, such as a remix of a song, a fan-made video, a modified image, mashups, covers, fan edits, parodies, or elaborations. BlockBook focuses on derivative UGC, empowering creators to legally and transparently remix and transform original IP into new, engaging content.

Distribution Channels Platforms or mediums through which UGC is shared with a wider audience. These include social media platforms like TikTok, YouTube, and Instagram, where BlockBook facilitates the legal distribution and monetization of derivative works.

Experiential Rewards Non-monetary incentives offered on BlockBook, such as VIP experiences, backstage passes, or exclusive merchandise. These rewards motivate users to create UGC and engage more deeply with brands and creators.

The External Engagement Score (EES) A unified metric on the BlockBook platform that quantifies interactions with content across external platforms. It consolidates various forms of engagement, such as likes, shares, views, impressions, and comments, into a single score. It serves as a key factor in distributing Creator Credits, incentivizing content creators based on their reach and influence across multiple platforms.

Formalized UGC User-generated content that has been transformed into legal, monetizable assets through BlockBook’s platform. This includes registering derivative works as IP, ensuring proper licensing, and tracking ownership via Story Protocol.

Influential Creators Individuals with large followings or significant influence over their audiences, such as social media influencers, artists, musicians, and writers. These creators often collaborate with brands and play a central role in driving UGC campaigns.

Intellectual Property (IP) Creations of the mind, such as music, art, designs, inventions, and brands, that can be legally owned and protected. On BlockBook, both original IP and derivative IP are registered on Story Protocol, ensuring transparent ownership and licensing.

Licensing The process of granting legal permission to use someone’s IP under specific terms. On BlockBook, derivative content is licensed through Story Protocol, ensuring that creators are compensated when their content is used by organizations.

Monetization The process of generating revenue from UGC. In the BlockBook ecosystem, UGC and derivative content are transformed into advertising assets that can earn royalties, be licensed, or generate direct revenue through brand collaborations.

Organizations A broad term used to refer to entities that hold intellectual property rights, such as brands, artists, influencers, and influential creators. These stakeholders engage with BlockBook to incentivize the creation of UGC and derivative works around their assets.

Revenue Streams Various ways in which creators and organizations can earn income from UGC. BlockBook facilitates multiple revenue streams, including royalties from licensed content, brand collaborations, and advertising revenue generated from UGC.

Royalties Payments made to creators for the use of their intellectual property. On BlockBook, creators can earn royalties when their derivative works are distributed or licensed, creating a sustainable revenue stream for UGC creators.

Sparks Interactive content campaigns or contests initiated by organizations on BlockBook. Sparks provide specific objectives and incentives for users to create UGC around a brand’s or creator’s IP, offering rewards such as money, experiences, or recognition.

Story Protocol A blockchain-based IP management system integrated into BlockBook. Story Protocol ensures that UGC and derivative works are securely registered as IP assets, allowing creators to retain ownership, license their work, and receive royalties.

User-Generated Content (UGC) Content created by everyday users (as opposed to professional marketers) that is publicly shared and often related to organizations. UGC includes anything from social media posts, videos, and images to written content and remixes.